Accepted format for the reach unit
(%) : 0.xxxxx
(i.e.: 0.00017) to
The global Internet
number of users is based on data
provided by internetworldstats.com
Firstly, thank you for visiting my website!
Your question is excellent.
The data that I use is based on the World Internet Usage and Population Statistics provided by InternetWorldStats.com.
This particular stat was last updated on June 30th, 2012, by
InternetWorldStats.com. Hence, it is a statistical "picture" taken on June
30th, 2012, that represents the total number of Internet users on that
specific day, as stated by the IWS website. Regarding how they do the
metrics for their stats, all they mention is that the Internet usage
information is extracted from information published by Nielsen Online, GfK,
local ICT Regulators and other reliable sources.
My personal belief is that the stats given are an indication of the total
potential Internet users on a single day. It does not mean 2 billion people
were using the Internet on June 30th, 2012... it only means that on that
day, if every Internet users in the World were connected at the same time on
the web, that stat would represent their total number.
It's like stating how many people have a television in their house. It's
not because they own one that they are using it at the time the stat is
So, you can see that statistic as a picture taken on June 30th, 2012, for
the total potential number of Internet users, nothing else. It is an
indication, not an absolute data. Throughout the year, this data can also
fluctuate from day to day... what we do know though is that the total number
of users goes up steadily year after year.
reach percentage as given by Alexa.com, it is an estimated %
of global web users visiting your website based on 1-month
and 3-month metrics (Alexa shows both on their site under
the Traffic Stats > Reach % tab).
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